Mark Andrew for Minneapolis Mayor
When former Hennepin County Commissioner Mark Andrew ran for Minneapolis Mayor in 2013, I was tasked with developing a brand for the campaign and designing a website and print materials around that brand. The brand relied heavily on the color green because of Mark’s work with green energy and his support of environmentally friendly programs.
The website was responsive and displayed well on mobile phones and tablets. Envelope designs I produced had the tagline “Help us go green by subscribing to email updates instead” and used QR codes that could be scanned with mobile phones to help drive traffic to the site.